A lot of time and energy is invested in the development of a new Logo. A logo suggests specific activities, and delivers a promise. To ensure that that time and energy is not wasted on the wrong name, it’s important that, at an early stage, thought is given to the question whether the developed brand, the creation can be protected by means of a trademark registration.
Print is one of the most important – and most powerful – marketing tools for many businesses. Printing forms are diverse: like flyers brochures, catalogues, business cards, posters, danglers , packaging, POS material and lots of other ways to spread your word. But printing always is the easy part – you have to make business print material that command attention in order to get the most out of the marketing buck.
Common misconception is the difference between branding and advertising. While both are done with the purpose of increasing business, they are done in different ways, and each has the ability to make other more or less effective. Branding is a lot deeper than we might realize and has everything to do with identity: who are you and what kind of business are you? What’s your name, and why should I remember it? How do you and your brand make me feel? This makes advertising more effective in comparison to general advertising.
Your brand goes beyond a color, logo design is to provide the experience and feeling your consumer is seeking. There are an enormous range of signage, from vinyl graphics and digital print effects to complex metal work. Once you do, your brand can generate eye stoppers which clearly identify who your ideal customer are and what they need and this only happens with creative in-house or outdoor signages.